DIGITAL MEDIA WIRE
Briefly Noted - Faith West and Dodge

January 12, 2005

(San Francisco) Wireless entertainment publisher Faith West said on Tuesday that it has partnered with automaker Dodge to offer ringtones and images for cell phones that promote Dodge vehicles. San Francisco-based Faith West, a unit of Japan-based Faith, Inc., will offer ringtones including the "Hit It" audio tag from Dodge's ad campaigns, while Dodge will distribute promotional codes good for free wireless content.